You run the place and you're the face of it.
Film between rushes. Claude handles the hours of cutting, and you still decide what goes out with your name on it.
Launching December 2026 · Founding waitlist
You film. Claude edits. You direct.
CounterCut is a reel-editing kit for small food businesses. Shoot on your phone, Claude sorts your clips and cuts the reel, and you approve it scene by scene, with captions in two languages.
Founding price $97 for the waitlist (regular $127). Cart opens December 8–11, 2026.
Captions in two languages: English and Spanish, English and Korean, or Spanish and Korean.
How it works
Four scenes. You're in the director's chair.
Claude does the slow part. You make the calls.
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SC 01YOU
Shoot
Film on your phone: you talking to camera, or food b-roll. The formats tell you exactly which shots to get.
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SC 02CLAUDE
Claude sorts & edits
Drop your clips in a folder. Claude reads what's in them, transcribes what you said, picks the best takes and builds a first cut.
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SC 03YOU
You direct, scene by scene
Go through the reel one scene at a time. Keep it, trim it, swap the clip, change the words. Just say it in plain language.
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SC 04DONE
Render
Export a vertical reel, ready to post. It all runs on your own computer. Your video files are never uploaded.
Who it's for
Made for people who'd rather be cooking.
Train one person to make your content.
Give a staff member the formats, the shot list and an editor that follows your brand rules, so the reels look like you even when you're not the one filming.
Take on restaurant clients without drowning in edits.
One brand kit per client, the same workflow for all of them. Spend your time filming and directing, not scrubbing timelines.
What's in the kit
Everything to go from camera roll to posted.
Founding price
$97later $127
Cart open Dec 8–11, 2026
One-time price for the kit. Waitlist members hear first when the cart opens.
- Group setup session included
- Runs on Windows and Mac
- Needs a paid Claude plan (about $20/month), billed by Anthropic, not by us
- 01The CounterCut editorInstalls on your computer. Sorts your clips, lays out the edit, shows you each scene and renders the final video.
- 02Claude, set up as your editorReady-made instructions that teach Claude how to cut food reels and follow your directions scene by scene.
- 03Food and talking-head formatsReel formats with the shots to get, the caption idea and the edit, written as plain notes you can change.
- 04Your brand kitYour colors, fonts, caption style and house rules, so every reel looks like your place.
- 05Bilingual captionsTwo languages on screen at once: English, Spanish and Korean, in any pair.
- 06Shot listsWhat to film, in what order, so one filming session covers several reels.
- 07Group setup sessionA live session to get everything installed and make your first reel together.
FAQ
Fair questions.
Do I need to be techy?
No. If you can film on your phone and copy files to your computer, you can use it. You talk to Claude in plain words, and the group setup session gets everything installed with you.
Can it do Spanish or Korean captions?
Yes. Captions can show two languages at once: English and Spanish, English and Korean, or Spanish and Korean.
Can I make faceless reels?
Yes. Most of the food formats are only food b-roll plus a caption. Nobody has to be on camera.
What do I need?
A computer (Windows or Mac), a paid Claude plan (about $20/month, from Anthropic), and your phone camera. That's it.
Does my footage get uploaded anywhere?
No. The editor runs on your own computer and your video files stay there, untouched. Claude works through your own Claude account to make the editing decisions.
Is it a subscription?
No. The kit is a one-time purchase. The only monthly cost is your own Claude plan.
When can I get it?
CounterCut launches in December 2026. The cart opens December 8–11 at the founding price of $97. Join the waitlist and you'll get the email when it opens.
Founding waitlist
Stop editing at midnight. Start directing.
Get the email when the cart opens on December 8, and lock in the $97 founding price.